Novo Nordisk | Life Ready

Created to look as if they were filmed in one continuous shot, this series of six films shows how each character is life ready thanks to their diabetes medication. By combining photography and video shoots, we were able make the budget go much further, allowing us to deliver six different versions of the campaign for multiple territories.

Client // Novo Nordisk

Agency // Havas Lynx

Director // Nathan L Horrocks

Photographer // Jon Attenborough